Typism recently held a conference for letter lovers on Australia’s Gold Coast. Each attendee was gifted a goodie bag filled with treats and were stunned to also receive a hand-lettered lanyard.
We hatched the idea of lettering each lanyard for a personalised touch once MOO came on board as a sponsor. Typism speaker Libbi Reed was only too happy—at the start—to write each name in beautiful copperplate calligraphy. By the end, her hand was very tired, but the results speak for themselves.
Each lanyard started life as a MOO Luxe postcard. Luxe postcards are triplexed and have layers of coloured paper sandwiched in between two outer layers of Mohawk Superfine, which makes them remarkably rigid. The texture of the outer paper is perfect for writing calligraphy on it turned out, and so we printed black on one side, along with the collaboration logos of Typism x MOO x Libbi who had volunteered to write all the names.
Once all the printed cards arrived, Libbi set to work writing each of the attendee’s names using a pointed calligraphy nib and coloured ink.
Libbi being Libbi, however, she couldn’t stop there. She insisted on mixing in several different coloured inks and also embellishing each lanyard with decorative floral elements.
As you can imagine, each name card took several minutes to write. She also had to wait for each one to dry, and spray them with fixative so that the dry ink wouldn’t chip off. She had to create 220 overall, so it took several days in total, but it was well worth it.
Once they were dry, we were able to drill holes in them. We had to use a commercial printer’s punch as the Luxe cards are too thick for an ordinary hole punch. We paired each card with an original MOO postcard with a matte finish on both sides to protect the program, and also attached a laser-cut perspex Typism keyring and hung each one on a Typism lanyard rope.
Needless to say, they were very popular with attendees. We loved seeing them all pop up on Instagram for days and days after the event. It’s not often everyone gets to take a little custom piece of artwork home from one of the speakers.
We loved the MOO Luxe postcards so much, we wanted to give everyone else a chance to write on them as well. We hatched the idea of a competition where each attendee could write their favourite speaker quote on a Luxe card. We ordered them in all of the colours so we could stack them on the tables. Pink is probably my favourite.
We left the other side blank, except for a MOO x Typism x YOU. We loved seeing all the results shared on social media and quite a few people were awarded Moo notebooks as prizes. To see the full range of entries, search #typism2017 on Instagram.
The overall winner was Aurelie Maron with a card she spent all day creating, adding a little snippet from every single speaker.
During Libbi Reed’s Typism talk, she wanted some audience participation, so she gifted everyone a tool she uses called a Creativity Chatterbox. She created the artwork and we printed them on MOO letterheads. We used the standard paper so that they were easily foldable.
During her talk, Libbi gave everyone the chance to fold their chatterbox and gave us instructions on how to use them to stimulate our creative brains.
It was so fun to watch everyone folding them up and using them throughout the day.
We wanted to find a way to show off a new MOO product, business cards made from T-shirts, not paper and our awesome intern Christopher came up with the idea of collector’s cards. He created the design using a photo of each speaker and the lettering Libbi had created for each opening title. Chris created these cute little icons to put on each card to show what each speaker specialises in and he also popped a quote from each speaker on the back. We randomly dropped the cards into the goodie bags and I was so impressed with how the colour came out, considering the cards are made from T-shirts, not paper. Tree-free business cards are such an amazing idea.
Thank you, to everyone who shared your photos and work online and for everyone who came along and enjoyed the day. Thank you so much to MOO for being such an amazing print sponsor. We had so much fun creating with all your products and thank you, George and Odette, for the lovely photographs. When there is chaos all around, it’s so nice to have some calm people around you to document the things that are happening so you can look back on it all later.
See you all again next year!